With a payday loan company Money Mart National Money Mart Company, a subsidiary located in Victoria from the U.S. company Dollar Financial Group (DFG) is the leader in Canada. It estimates its market share to 30 per 100, regarding the number of outlets, and 50 per 100, regarding the volume of its business. In November 2005 it had 344 outlets Money Mart in Canada, 130 of which were franchises. During 2004-2005, the Canadian operations of DFG totaled U.S. $ 108.2 million, or 37.1 per 100 of the total income of the company. Between 2003-2004 and 2004-2005, the revenues from DFG’s activities in Canada increased by 23.4 million U.S. dollars. The company believes that this growth is attributable to the strong Canadian currency, adjustments to the pricing of products ready for consumption in the short term at the end of 2003-2004 and to increase the amounts granted as loans result of changes to the criteria in this area in 2004-2005 (8).
Rentcash Inc.., Edmonton-based company listed on the Toronto Stock Exchange (TSX: SCR) is the most important competitor of the National Money Mart Company in Canada. In November 2005, Rent cash had 298 outlets payday loan in all of Canada except Quebec and Nunavut: 197 under the banner Cash Stores and 101 under the banner Instant loans. Rent cash also has 86 points Instant rent, which are located primarily in The Brick and United Furniture Warehouse and is essentially a rental furniture, electronics and household computers.
